Nearing the end of 2016, Google began letting webmasters find out about impending changes to their search engine ranking system that would have impact on how sites could be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes which will impact your website’s organic SEO rankings within the Internet Search Engine.
The first item on the list is being sure that your web site has a published SSL certificate in place. Now, as far as affordable search engine optimization company go, you will quickly be penalized unless you come with an SSL certificate in position on your site.
One of the first moves in this connection already now set up, is the fact if you do not provide an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a prospective page viewer bear in mind that the web page has not been secured. Clicking on the exclamation mark brings up the facts from the security infraction. This new item is now already in place on the browser using the January 2017 Chrome “56” browser update.
SSL certificates usually are not a major expense today and you can buy them put in place for as little as about $26 annually if you are not running an e-commerce site contributing to $70 or so if you are. Google is extremely interested in customers being protected because they visit websites directed by Google and they wish to make sure that customer data entered on these websites is encrypted along with a person’s information is kept safe. In connection with this, they are going to therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate in position. So, if being discovered by Google organically is important to you personally, this is a step you will need to take with your site.
Next on their own agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google continues to be paying attention to their complaints. Google finds that popup adds often can cover a whole screen on a mobile phone and can also be hard to get rid of. So now as Googlebot crawls your webpages and in particular, your mobile webpages, be aware that they are looking on popup adds with disfavor as well as your page will be penalized if popup adds are found.
Google’s move here is because they are planning to deliver quality content to their search and “AdWords” customers on the part of their advertisers. They may be on the hunt for quality content pages to offer up – not “Fluff” pages whose primary purpose is to popup an add to sell something. Advertising on the web will almost certainly start to change for this reason new online search engine ranking requirement so when you are wanting that can be found and you currently run popups on your own pages, you may be wanting to start doing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it as opposed to penalizing you.
The next change needed for 2017 will almost certainly see many people scrambling to enhance their site design architectures. Up to 50 % of all the Internet connection today is carried out by mobile devices including tablets.
In a recent study completed by a Google subsidiary company, it was found that the average load time for a webpage over a mobile device continues to be sitting at about 19 seconds to load. This same study suggests that mobile device users on the other hand just have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their online search engine and for their AdWords advertisers, are not getting loaded.
So everything is changing. Google presently has setup an entirely separate online search engine “page indexing” database within their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and when your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google will make note of it along with your page will no longer be showing up in their search results for users until you can get this fixed.
With over 50% of all the website interactions now provided by mobile, it has the potential for cutting your total visitors by almost half as soon as your pages have been flagged by Googlebot as being slow loading – not really that mobile was working for you anyway with approximately 53% of people clicking off before your page ever got loaded in the first place.
Actually, many WordPress theme providers are now scrambling to build and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be on these however concerning osdcpa or otherwise they can get right down to the two-4 second page loading time “sweet-spot” requirements now being required by Google.
Going to loading times which can be consistently this fast, will basically require the construction of “natively coded, responsive” webpages which do not use widgets of the sort. And even enough time take to convert the information of the existing fat page right into a fast loading, content filled mobile page takes time that could still keep the page out of the fast loading category.
To sum up, the Internet search engine these days is looking for professionally built, natively coded webpages to serve up solid content to the customers on cellular devices. To achieve success with a website organically later on because of this, will demand for most online entrepreneurs, a necessity to rebuild existing websites.
Did you ever wonder about those error codes you receive when you click on the fix-it from Google Analytics? As well as other Analytical File? I noticed a number of the error codes are “code” issues, because Google (or some other search engine) has crawled the web page, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The situation with ‘fixing’ those errors is that they aren’t really errors, but access code that enables your website to function.
The situation with having ‘crawlers’ analyze your site, and taking their word for the placements, ranks, and other site wide issues, is your site has been produced with variables that aren’t available to ALL crawler programs. Not everybody uses exactly the same combination of plugins, code, and securities as ‘everyone else’.